The Evolution of Our Refill Bags
(aka: how we got here, and why it matters)
When we first launched Good Ass Hair Day, our goal was simple:
Create a dry shampoo that works better and wastes less.
Create a dry shampoo that works better and wastes less.
The refill system was always part of that vision. But like anything worth doing… it took a few rounds to get it right.
Here’s the real story of how our refill bags have evolved over time 👇
The Beginning (2023)
Our very first refill bags were… humble.
They did the job.
They let you refill instead of rebuy.
They helped reduce waste right from the start.
They let you refill instead of rebuy.
They helped reduce waste right from the start.
But they weren’t perfect.
At the time, we were focused on function over form, getting a refill system out into the world that actually made sense for your routine.
And it worked.
You loved the idea, and we knew we were onto something.
You loved the idea, and we knew we were onto something.
The “We’re Learning” Phase
As more orders rolled in, we started noticing what could be better.
Things like:
- How the bags poured
- How they held up during shipping
- How they felt in your hands
We changed manufacturers.
We tested new materials.
We made small tweaks that (honestly) made a big difference.
We tested new materials.
We made small tweaks that (honestly) made a big difference.
This phase wasn’t flashy, but it was important.
It’s where we started turning a good idea into a better product.
The Not-So-Perfect Moment
Okay… quick mention because we have to.
At one point, some refill bags didn’t hold up as they should have.
Not ideal. Not our favorite era.
But it pushed us to take quality, materials, and durability even more seriously, which ultimately led us to where we are now.
(And yes, we learned a lot.)
The Glow Up (2025)
Fast forward to now, and this is where things finally clicked.
Our current refill bags are:
- Matte (goodbye shiny chaos)
- More durable for shipping + storage
- Easier to handle and pour
- More aligned with the brand visually
They’re cleaner. Simpler. Better.
Not just for aesthetics, but for how they function in your everyday routine.
Why It Matters
This wasn’t just a packaging upgrade.
It’s part of a bigger shift:
👉 buying once and refilling instead of constantly replacing
👉 using less product, more intentionally
👉 building a routine that actually works long-term
👉 buying once and refilling instead of constantly replacing
👉 using less product, more intentionally
👉 building a routine that actually works long-term
One refill pouch = up to 1.5 more bottles of dry shampoo.
That’s fewer containers, less waste, and a system that’s designed to last.
What’s Next
If there’s one thing we’ve learned, it’s that nothing is ever really “done.”
We’re always testing.
Always improving.
Always asking how we can make things work better for you.
Always improving.
Always asking how we can make things work better for you.
Because the goal was never just to make a dry shampoo.
It was to make a better way to use it.
If you’ve been here since the early refill days,
You already know how far we’ve come.
You already know how far we’ve come.
And if you’re new here?
You’re catching us at a really good time 🤭
You’re catching us at a really good time 🤭
