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OUR STORY

We’re a “started-in-the-basement, now we’re here” kind of brand—built on a passion for positivity and hair products that actually make styling easier, faster, and way more fun.

From our cult-fave non-aerosol dry shampoo to our hydrating shampoo + conditioner sticks, every product is made with clean ingredients and a whole lotta love. Whether you're on day two or day five (no shame), we've got your back.

Thank you for being a part of our journey—we couldn’t have done it without you!

A Good Ass Day

Katelynn

If you knew me well, you’d know if I ever start another business, it’ll be a driving school. I have a passion for the flow of traffic and think others could benefit from my teachings.

  • Virgo Sun, Pisces Moon, Scorpio Rising
  • Mani Gen, aka I don't need to follow all the steps in order to get something done    
  • Farm Kid
  • Non-fiction is what you'll catch me reading


What the GAHD Team says about me: Katelynn shows up loud, proud, and probably wearing neon. She’s the walking definition of “creative energy,” with a mind full of fresh ideas and a one-liner locked and loaded for every situation. Equal parts goofball and get-it-done girl, Katelynn keeps the GAHD team laughing while making serious magic happen behind the scenes. When things get chaotic, she brings the color and the calm.

A Good Ass Day

Morganne

The Ops-timizer | Operations Manager

If you knew me well, you’d know my family calls me Eddie.

  • I live by "work hard, play hard"
  • My family and I are outdoor enthusiasts, whether it's fishing, hunting, planting trees or farming, we are always making the most of the Wisconsin seasons!
  • GO PACK GO!

What the GAHD Team says about me: Morganne’s the type who can crush a to-do list by noon and be in a tree stand by sundown. She lives by “work hard, play hard,” and means it. Around here, she’s known for her dry humor, cool head, and signature one-word response to chaos: “Yikes.”  Need someone who can handle business and bait a hook? That’s Morganne.

A Good Ass Day

Kailee

Chief Button Pusher & Doodler | Social Media Manager & Graphic Designer

If you knew me well, you’d know I have a box full of dog show trophies from my 4-H days (humble brag).

  • I have a playlist for every occasion.
  • Yes, I lived abroad. Yes, I’m still talking about it.
  • I love all things disco, groovy, and funky. Pretty sure I was meant to be dancing through the ’70s. 🪩💃

What the GAHD Team says about me: Kailee’s the team’s resident disco ball - bright, groovy, and impossible to ignore. She’s got the perfect playlist queued, a killer eye for content, and a talent for turning even the most mundane moment into a vibe. Need someone to hype you up, make it sparkle, and still hit deadline? That’s Kailee.

A Good Ass Day

Autumn

Head of Customer Connections | Customer Service Specialist

If you knew me well, you’d know .. I like to bake, and I love my kids!

  • I speak fluent sarcasm, being serious is overrated! 
  • I handle life’s madness with a smirk and a shrug…It is what it is!
  • Black is my happy color.

What the GAHD Team says about me: If there’s a cake on the table, Autumn baked it and yes, it’s as delicious as it is Instagram-worthy. She’s the queen of customer connections, fluent in sarcasm, and always serving up support with a side of wit. When things get chaotic, she meets it with a smirk, a killer playlist, and probably a fresh batch of cupcakes. She’s the cool-headed queen of customer chaos—handling it all with grace, grit, and just enough sass.

A Good Ass Day

April

The Getter Done Gal | Production & Shipping Lead

If you knew me well, you’d know..

  • I ride my own motorcycle!
  • I am married to a veterinarian & we own a hobby farm with cows, chickens, dogs & cats.
  • I was in the Air Force for 4 years, working in the hospital.

What the GAHD Team says about me: April’s got that rare combo of badass and dependable. She can wrangle cows, crush customer orders, and still show up looking effortlessly cool. From military precision to farm life chaos, she handles it all without missing a beat. Need someone to rally the crew, ride through the madness, or just pour the perfect cocktail after? April’s your girl.