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OUR STORY

We’re a “started-in-the-basement, now we’re here” kind of brand—built on a passion for positivity and hair products that actually make styling easier, faster, and way more fun.

From our cult-fave non-aerosol dry shampoo to our hydrating shampoo + conditioner sticks, every product is made with clean ingredients and a whole lotta love. Whether you're on day two or day five (no shame), we've got your back.

Thank you for being a part of our journey—we couldn’t have done it without you!

A Good Ass Day

Katelynn

If you knew me well, you’d know if I ever start another business, it’ll be a driving school. I have a passion for the flow of traffic and think others could benefit from my teachings.

  • Virgo Sun, Pisces Moon, Scorpio Rising
  • Mani Gen, aka I don't need to follow all the steps in order to get something done    
  • Farm Kid
  • Non-fiction is what you'll catch me reading


What the GAHD Team says about me: She's always rocking a bold color and has the best one-liners to keep everyone laughing. With her goofy personality and creative mind, she’s the one who brightens the room and gets things done.

A Good Ass Day

Morganne

The Ops-timizer | Operations Manager

If you knew me well, you’d know my family calls me Eddie.

  • I live by "work hard, play hard"
  • My family and I are outdoor enthusiasts, whether it's fishing, hunting, planting trees or farming, we are always making the most of the Wisconsin seasons!
  • GO PACK GO!

What the GAHD Team says about me: Morganne’s favorite tagline is “Yikes.”

A Good Ass Day

Jen

Strategy Sorcerer | Marketing & Sales Manager

If you knew me well, you’d know 

  • I’ve got 14+ years of marketing magic up my sleeve—and I’m still obsessed with learning new tricks.
  • My not-so-secret superpower? Dry shampoo, a solid strategy and the kind of hustle only a mom can pull off.
  • I may call Wisconsin home now, but I’ve got Chicago grit in my bones, a Midwest heart, and a sharp eye for building brands with strategy.

What the GAHD Team says about me: Jen is GAHD’s built-in ChatGPT, struggling with your words, or don't know what to say? Ask Jen! (We all know that ChatGPT is coming in clutch; needless to say, we’re stoked to have her in our pocket, literally.)

A Good Ass Day

Laura

Master of Chaos | Operations Supervisor

If you knew me well, you’d know my favorite soccer team is Manchester United. Let’s go Red Devils!

  • Baked goods are my weakness.
  • I catch flights whenever & wherever. Bring on the adventures!
  • Las Vegas was my home for 5 years! Wild times, I tell ya, wild times.

What the GAHD Team says about me: Buys a coffee every single day- Laura won't be caught without a large hot caramel latte, whether it's 7 a.m. or 7 p.m.

A Good Ass Day

Kailee

Chief Button Pusher & Doodler | Social Media Manager & Graphic Designer

If you knew me well, you’d know I have a box full of dog show trophies from my 4-H days (humble brag).

  • I have a playlist for every occasion.
  • Yes, I lived abroad. Yes, I’m still talking about it.
  • I love all things disco, groovy, and funky. Pretty sure I was meant to be dancing through the ’70s. 🪩💃

What the GAHD Team says about me:

A Good Ass Day

Autumn

Head of Customer Connections | Customer Service Specialist

If you knew me well, you’d know .. I like to bake, and I love my kids!

  • I speak fluent sarcasm, being serious is overrated! 
  • I handle life’s madness with a smirk and a shrug…It is what it is!
  • Black is my Happy Color.

What the GAHD Team says about me: If there's a cake at a GAHD get together, Autumn made it!! Every single one has been delicious and photo-worthy!

A Good Ass Day

April

The Getter Done Gal | Production & Shipping Lead

If you knew me well, you’d know..

  • I ride my own motorcycle!
  • I am married to a veterinarian & we own a hobby farm with cows, chickens, dogs & cats.
  • I was in the Air Force for 4 years, working in the hospital.

What the GAHD Team says about me: April is always down, whether it's a group hike, time for a cocktail or we have orders up the wazoo and we need to put the hammer down! 

A Good Ass Day

Chelsey

Inventory Investigator | Associate Inventory & Procurement Specialist

If you knew me well, you’d know I’d travel to the end of the world to buy a plant.

  • Mom of one beautiful daughter.
  • A lover of adrenaline spiking adventures. Skydiving, bungee jumping and whitewater rafting!
  • I grow my own vegetables!

What the GAHD Team says about me: Chelsey gets a rush from talking about and taking inventory! She always has her eye on our goods.