If you had told me a few years ago that something I started in my basement would turn into this, I probably would’ve laughed and said, You’re dreaming, buddy.
Good Ass Hair Day didn’t start with a business plan or a perfectly curated launch. It started with frustration, curiosity, and a gut feeling that there had to be a better way.
And honestly? It started with all of you.
The Early Days (aka: learning as I went)
In the beginning, GAHD looked like:
- Packing orders by hand (usually late at night)
- Less-than-perfect labels
- A lot of “let’s try this and see what happens”
- Me figuring things out in real time
I didn’t have all the answers. I didn’t wait until things were perfect. I just started.
From the jump, I knew I wanted to do things differently. Simpler ingredients, less waste, products that actually last. Hair care that works with your life instead of adding more to your plate.
It wasn’t fancy, but it was honest.
It Was Never Just About Hair
Yes, GAHD makes hair products.
But this brand has never been just about hair.
But this brand has never been just about hair.
It’s always been about confidence.
Feeling good in your own skin.
Taking care of yourself without guilt.
Creating routines that support you, not stress you out.
Feeling good in your own skin.
Taking care of yourself without guilt.
Creating routines that support you, not stress you out.
When your hair feels good, you feel good, and that changes how you show up. That’s the feeling I wanted GAHD to give people.
Community Is (and Always Will Be) the Heart
One of the coolest parts of this journey has been watching customers turn into supporters, cheerleaders, and friends.
That sense of community is what led to The Eclective here in Eau Claire, a physical space rooted in creativity, connection, and supporting one another. It’s real-life local love and a constant reminder of why building something together matters.
GAHD isn’t a one-way conversation. It’s something we’re growing side by side.
Looking Ahead
As we move into 2026, I’m feeling incredibly grateful and really excited.
Yes, there’s more coming.
Yes, we’re dreaming bigger.
Yes, we’re dreaming bigger.
But the focus stays the same:
Less perfection.
More connection.
More community.
Less perfection.
More connection.
More community.
Thank you for being here. Thank you for supporting this little basement idea and helping it grow into something so much bigger than I ever imagined.
This brand exists because of you, and I can’t wait to keep building what’s next, together.
— Katelynn
